Hood on Advertising

If it all seems like a sale’s pitch, it might be.
But, you’d be wise to read John Hood‘s new book, Selling the Dream: Why Advertising is Good Business,
before you decide. Hood introduced his new book last Monday at a JLF Headliner Luncheon in Raleigh. Selling the Dream traces the use of advertising through history and takes the provocative stand that advertising images and sales
pitches are actually part of the goods and services themselves,
delivering an essential component of the consumer’s experience. As
such, they are intextricably linked to the basic tenets of the
free-market system. In the boldest of terms, Hood argues that
commercial communication is morally consistent with the principles of
our democractic society, including freedom of choice, competition and innovation.