Mark McNeilly

Mark McNeilly teaches in the areas of marketing and organizational behavior in both the full-time MBA and online MBA@UNC programs. He serves as a faculty advisor for the STAR program and executive coach in the Leadership program. He has served as a global marketing executive and has several years of experience with both IBM and Lenovo in the IT industry. His business background includes branding, strategy, marketing, market intelligence, management, manufacturing and personnel. He is the author of a popular strategy book based on Sun Tzu’s “Art of War” titled “Sun Tzu and the Art of Business: Six Strategic Principles for Managers” as well as “George Washington and the Art of Business: Leadership Principles of America’s First Commander-in-Chief,” both from Oxford University Press. He received his MBA with honors from the University of Minnesota.